“Would You Like Fries With That?”

Over the weekend I went to Chicago. It was a great trip and I enjoyed myself. I found myself critiquing the sales personnel at the local stores.

The sales lady behind the counter asked me if I needed anything else to go along with my purchase. This is the same thing that we do as sales people in the storage industry. After the caller has reserved a storage unit, we ask them if they are in need of any boxes or other moving and storage supplies. In essence we are saying, “Do you need anything else?”

When I go to the fast food restaurants they have their special way in asking if we need anything else as well, but they do one more thing that is neat to hear them say. They ask if we would like to upgrade your current order to the next size. To convince us as customers to upgrade they use the key phrase “…for ONLY twenty-nine cents more.” Our mind as customers registers the value of the extra food for only twenty-nine cents for A LOT more food…what a bargain!

This is the same that we could do with storage. Of course you do not want to ask them if they want to upgrade to a larger size unit because that would be more than the twenty-nine cents. However you can suggest the moving truck if applicable or move in service that is available. Think of it like this what can you offer a customer to make their order complete? More than likely a customer is going to want a drink if they order a burger or fries, so in this case the drink would complete the order. The same type of thinking can work for storage…if the caller gets a large unit and the store has a free move in service then offer it to them to ease what they think of as the head ache of moving. The free move in service will complete their order.