Using Mystery Shopping Services To Spy On Rivals

You are running a popular establishment and have spared no pains to see that the best quality goods were stocked in your shop. You hand-picked the employees and they do not seem to be the root of the cause. The goods in your shop are stacked according to popularity and the recent additions are always at the front of the display shelf. Apart from that you have taken care to see that the shop is clean, the lightings and ventilations are suitable. In a nutshell, there is no reason why your shop should not run as per expectations.

The location does not seem to be the culprit since it is on the main street along with countless other popular business establishments. While strolling down the street you have noticed that one shop in particular seems to be drawing the maximum crowd. It is not that they have anything special, in fact the lighting is dim and even the stocks, from a distance, do not seem to be the latest ones. You clearly recall that one brand of shampoo had changed their color scheme to pink from blue, but over here you can see the shelf full of the blue bottles. Its time you called the mystery shopping service .

Contrary to popular belief that the mystery shopping service is used just to gauge ones personal shop, many shop keepers are nowadays using the services of the same to spy on the business establishments of their rivals too. Shrewd business people use a variety of tricks to run their businesses and at times not all tactics employed by them are fair. But, as long as the clientele does not seem to care or bother to complain, there is hardly any way that you can find out the reason why the crowd is flocking to the other shop.

What fishy things are they up to? It is to find out these things that business establishments desire the assistance of mystery shopping service to check out on their rivals. These folks act as normal customers and enter the business premises of your rivals and check out the shrewd policies that they are employing. The policies that are making people flock to that shop.

The personnel sent by the mystery shopping service will spy on your rivals and will note down the abnormalities that they are employing. There are some fair trade norms and it is expected that businesses adhere to them. At times there are certain things which cannot be protested against, but these things can be employed by you to outwit the other shop. They might be offering a greater discount than is the norm and in this case you can reduce the prices a bit lower than him.

The personnel from the mystery shopping service will purchase a bottle of that shampoo and find out why that stuff is still selling over there, while newer lots of the same are not selling by the owner of the shop who has employed him. At the end of a pre fixed number of days he will give you his report. Be prepared for a surprise. The other store is promoting the blue bottles of shampoo by telling their customers that the latest lot, in pink colored bottles, are not up to the mark and have been recalled by the company.

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Disclamer: This entry is intended to promote our partner StorageMart and some or all participants received compensation.

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