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You might have noticed them in shopping centers, malls, movie halls and restaurants and yet you might not have been able to differentiate them from the regular visitors who come to these places to purchase goods, watch a movie or just to dine. But that is exactly what they are paid for. They are trained in such a way that they mingle with the crowd and are not obvious. The paid shopper is a person who is trained to observe the activities in different places where quality of service is required and yet might be lacking.
Many organizations lose out a good number of customers due the lack of service by the employees of their organization. These businesses have spent a good sum of money to keep their businesses stacked with the latest goods and yet, just due to the neglectful nature of some members of the staff, their entire business collapses. Nobody likes to be treated shoddily at a store or hotel, especially when they are paying their hard earned money to purchase the goods. In order to curb the habits of unfaithful employees and to keep an eye out on their business in general, these organizations take the help of paid shopper . These spies keep an eye on the activities at the stores and hotels and report back the same to their employer.
It is true that a paid shopper does not earn as much sum as a normal job might have fetched him, but the perks that they get in the form of free purchases more than compensates for their low salary. There are occasions when these surveyors get a free paid holiday to a particular holiday spot along with their family. In this case the business in question might own the hotel and the transportation service too. They want to check out if the quality of service is as per standards before the holiday season sets in. The best way to conduct such a survey is by sending these surveyors who act like real customers.
While on a trip, the paid shopper might well have to observe the quality of service they found on the transportation system. Were the seats comfortable? Were the number of halts adequate and were the guides helpful in pointing out the number of landmarks on the way? If there was any emergency on the way, were the staff of the bus equipped to handle the same? Once these surveyors reach the hotel, they will keep an eye out for cleanliness, the behavior of the staff and other things. During the lack season some staff try to take things easy and this behavior of theirs reflects in the quality of service. The food might not be prepared properly, or there might be some extra salt in it. If the client complains, do they take action to rectify the problems or are they ignorant?
At the end of the trip the paid shopper makes a list of all abnormalities that they have observed and passes on the same to their employer. This data gives the owner an invaluable and true insight into the manner in which his business is functioning. They take the required action to rectify these problems before they get out of hand and tarnish the reputation of the establishment. Though not paid too much, these secret spies are a boon to business organizations.
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Disclamer: This entry is intended to promote our partner StorageMart and some or all participants received compensation.
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