Secret Shopping and Self Storage

We have all seen the bumper stickers or heard the phrase, born to shop. Well die hard shoppers can now find a career in secret shopping. Thats right; shop and get paid. Unfortunately, secret shopper can’t always keep the products they buy during their secret shopping expedition. However, all die hard shoppers know it is not what you come home with; rather, it is the shopping experience that gives off the rush. Everyone wants that perfect job where they can do what they love. A career in secret shopping may be what many compulsive shoppers have been waiting for. 

Secret shopping programs have been used by the world’s largest self storage businesses for decades. The concept is simple. A secret shopper calls a self storage manager posing as a normal person interested in a self storage unit. The secret shopper asks the same questions and inquiries as any normal customer; only the secret shopper is evaluating the self storage managers sales performance. The inquiries are always different. A secret shopper may ask about boat storage, car storage, shoe storage, RV storage, and relocation storage. Knowledge about self storage and selling value over price are just couple of sales techniques being measured by the secret shopper. Others are determining the correct storage unit size for the customer’s storage needs. The secret shopper also may put the self storage property manager in a difficult situation to test his or her problem solving abilities. Overall, the self storage property manager is evaluated on the quality of service the secret shopper had received or how well they were treated. Secret shopping calls also may appear as bogus calls, or shock calls. During a shock call, a secret shopper may ask for something else other than self storage (boxes, packing supplies, storage bins, and office hours). The self storage manager is graded on a pass or fail basis. If the self storage property manager asks the caller if they also need storage, they pass. If not, they fail.

The better secret shopping services in the self storage industry offer instant feedback. In secret shopping programs that offer instant feedback the secret shopper, or mystery shopper metamorphically changes from customer to trainer. At the end of the sales call, the secret shopper reveals his or her true identity as highly qualified sales representative and reviews the self storage properties managers sales approach. Together they go over what worked and what didn’t work in the sales call. The benefit here is that the self storage manager can use this instant feedback on his or her very next sales call.

Some secret shopping companies will hire anyone who wants to mystery shop or secret shop. Secret shoppers can work either full or part time and set their own hours. These secret shopping companies promise big money whether a potential secret shopper has experience or not. Interested shoppers can sign up online and get started with secret shopping within 24 hours.

However, in the self storage industry, secret shopping is done professionally. Secret shoppers are highly trained sales representatives qualified to offer their own feedback. They are employed by the secret shopping company, as opposed to being independent contractors. Self storage businesses that use this type of secret shopping are ensured that they are receiving the best secret shopping service.

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Disclamer: This entry is intended to promote our partner StorageMart and some or all participants received compensation.

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