Secret Shopping and Customer Service

In the self storage industry, secret shopping is a valuable training tool. Self storage customers also benefit from self storage businesses that use secret shopping on a regular basis. Self storage customers are treated with the best customer service and property management personnel with self storage businesses that use secret shopping to evaluate employees’ performance. However, the self storage business is not the only customer service industry that can benefit from secret shopping. The restaurant industry is highly competitive and customer service orientated. They can benefit from secret shopping as a way to evaluate sales performance. Here are a few example of how secret shopping can benefit your restaurant and self storage business.

Restaurants are right in the middle of the most competitive customer service orientated industries. Over the last century, restaurants have evolved from a place to grab some grub to nightlife entertainment. Nowadays, adults rely on restaurants for as their sole source of entertainment and as a place to meet with friends. As a result, chain restaurants have been popping up near every neighborhood in the country. This has been hurting the smaller independent restaurants in some way, but the smaller guys are still able to compete using their professional and specialized customer service approach. On the contrary, large chain restaurants suffer from high employee turnover and hire young adults who have other career objectives.

This is why secret shopping is a crucial training tool for the restaurant industry, like it is in the self storage industry. Good food and spirits is one valuable commodity; however, many restaurants have good food. Adding great service to your inventory will bring any restaurant great reviews. Great service can overcome mediocre food. If customers can enjoy themselves at a restaurant with mediocre food, they will return.

Secret shopping will bring out the best in a wait staff. Why? It’s short and simple, better service, short wait time, personality, and expertise. Waiters and waitresses receive feedback from the secret shopping experience. They can use this feedback to work on areas needing improvement. As a result, customers will receive their correct orders on a timely matter. The wait staff will not just be someone who takes the order and delivers food; rather, they will be food and wine connoisseurs. In other words, your restaurant will be staffed professionals who offer suggestions and answer customers’ questions like a presidential candidate (ok, bad example, but you get the picture). And there is nothing worse than an impersonal and inattentive waiter. You can tell which restaurants don’t use secret shopping just by having one of these waiters on the staff. Bad waiters can ruin a night out, whether you are on a date or out with a few friends. And you are unlikely to return.

No one is going to give you breaks in this highly competitive society; you have to find your own. Give yourself an edge by using secret shopping as a training weapon. In the modern era, shoppers are not looking for the best price anymore; they are looking for the best value for their money. Secret shopping adds value to the service you are offering. Start using secret shopping today.

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Disclamer: This entry is intended to promote our partner StorageMart and some or all participants received compensation.

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