http://www.secretshoppingblog.com/pros-of-video-mystery-shopping/ Secret Shopping Blog Sat, 10 Apr 2010 22:07:10 -0600 http://wordpress.org/?v=2.8.6 hourly 1 http://www.secretshoppingblog.com/pros-of-video-mystery-shopping/comment-page-1/#comment-23886 What Is Video Mystery Shopping | Secret Shopping Blog Sun, 30 Aug 2009 22:16:46 +0000 http://www.secretshoppingblog.com/?p=938#comment-23886 [...] Video mystery shopping is nothing but regular anonymous shopping with the difference being that the shopper carries a miniature recording device during the assignment. Used for quality assurance purposes by employers, this popular technique uncovers the gaps in the customer experience through the use of third party agents that pose as shoppers. Instead of relying on only the agents observation and notes in the basic kind of covert shopper methodology, this method allows the management and quality consultant to actually view tapes of what happens, which is a lot better. This kind of technique has advantages for both the agent as well as the company employing him. [...] [...] Video mystery shopping is nothing but regular anonymous shopping with the difference being that the shopper carries a miniature recording device during the assignment. Used for quality assurance purposes by employers, this popular technique uncovers the gaps in the customer experience through the use of third party agents that pose as shoppers. Instead of relying on only the agents observation and notes in the basic kind of covert shopper methodology, this method allows the management and quality consultant to actually view tapes of what happens, which is a lot better. This kind of technique has advantages for both the agent as well as the company employing him. [...]

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