Performance With Mystery Shopping Programs – Part Three

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In order to gauge the competition in any field, manufacturers sometimes conduct similar surveys to see how their competitors perform. This is also known as competitive intelligence, and it can help you to compare the competitor service performance with that of your own. One way of finding out the extent of brand loyalty of shop employees is to send secret buyers to a shop and instruct them to show interest in the manufacturer product and a similar product of his competitor. These buyers would then ask the shop employees as to which product was superior and had their recommendation. The result of this mystery shopping program would be an eye-opener for the manufacturer regarding the attitude of the employee and the reasons for the same.

When a manufacturer launches a new product, he needs to know the prices and other sales terms of similar products being made by his competitors. Secret buyers are then drafted to approach the competitor as potential customers and to find out the information needed by the new entrant in the market. They are instructed to find out the cost, features, and benefits of the competitors products. The information gathered through this mystery shopping programs can be very useful to determine a competitive price, features, services, and a marketing plan for the new products. This form of survey is also a very effective tool to understand your competitors service standards. This will also help you in making correct decisions related to your own business.

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Disclamer: This entry is intended to promote our partner StorageMart and some or all participants received compensation.