Learning About Restaurant Mystery Shopping

Special shopping, anonymous shopping, shadow shopping or any other name you give to the procedure it will mean judgment of the service quality of a service provider whose business is all about keeping people happy. Restaurants, furniture storage and hotels also fall into this group of industry and restaurant mystery shopping provides the ideal method of getting to know about the condition of the establishments as far as the level of client satisfaction goes. It is not very different from any other special shopping programs and the only difference lies in the fact that you do not bring home the product but you get the service on the spot.

The restaurants deal with diners, who are their customers, and the food they are served, but food in not only the point that the diners look for when they go to a restaurant. This is what restaurant mystery shopping is all about. They judge the most precious thing that the restaurants have and that is their service. This is as important as the taste of food that they serve as the two together makes one restaurant different from another. So it will not surprise you that the restaurants take special care to keep their service and food of the highest quality and are on their tip toes to see that the standard never falls. Measurement of this standard is done by the special shopping method.

There are some very important questions that need to be answered almost as a daily routine or check list. It relates to the guests satisfaction level that possibly prevailed that time. If the rate of satisfaction is good enough, you are lucky and the restaurant will go on. But in case the result goes the other way, then it is a matter of grave concern and the owner must immediately take steps to live up to the accepted industry standards. This is the time when restaurant mystery shopping comes to the rescue of the investors in such properties. Such shopping takes note of everything from the ambiance, service, food and also the promptness, alertness and overall behavior of the staff.

A typical questionnaire for restaurant mystery shopping would start from recording the accessibility of the place. The shopper will also have to report on the general appearance of the place and the first impression. The next part in any restaurant is the host or hostess who ushers in the diner. This person is the one who will represent the company or the restaurant and will act as owners representative. Hence he or she will be under constant scrutiny of the shoppers. This person is also responsible for guiding the diner through the various offerings on the menu and helps them to choose them without getting confused. Next remains surveying the interiors and the rest room to find how clean they are.

Then comes the food, the second part that the shopper in a restaurant mystery shopping will gladly examine and watch. The timing between placing the order and arrival of the food is major point that needs to be noted. This food is then to be noted. The shopper should check whether the food that is meant to be hot is such and the cold food is cold enough to be palatable. The final question that usually accompanies all the questionnaires is whether the shopper would come back to the establishment if opportunity arises. This is the one single question from where the analysis actually begins.
 
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Disclamer: This entry is intended to promote our partner StorageMart and some or all participants received compensation.

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