Do you know your competition?

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Welcome to the secret shopping blog, our window on the world of mystery shopping and secret shopping.

I had a frustrating afternoon yesterday. My kitchen sink drain was clogged. We tried plunging. No go. I tried a small ten foot drain snake. I thought for sure that woud get it. Nope. I went and got a lovely 25 foot snake on a self winding feeder. It worked great and I got some junk and gunk out of the drain. But the sink still wouldn’t run.

Well in order to get a 50 foot snake that you can actually navigate down the pipes, you need to spend a lot of money. To get the drain cleaner service out out, you have to spend a lot of money, too. So I called the different drain cleaner services and picked the one who had a smaller yellow page ad and appeared to be a private person. I figured he had lower over-heard and would be cheaper. He was cheaper than the rest, but I was still annoyed, becasue I just knew the clog was in the 26th foot of drain, just out of my reach.

But in talking to the drain guy while he ran his expensive tricked-out snake, I found out that he knew everything about his competitors. He knew many of the people by name, knew their prices and their sales pitches. This gave him great power to sell against them and to price himself cheap enough to have better margins than his competitors while making the total bill to the cusotmer quite a bit less.

Do you know your competitors? If not, you’d better secret shop them soon.

bye for now, Tron

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Disclamer: This entry is intended to promote our partner StorageMart and some or all participants received compensation.