Do you have the feel?

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Welcome to the secret shopping blog, our window on the world of mystery shopping and secret shopping.

Technology is certainly making the monitoring and training of staff an interesting situation. With call recording and micro video cameras, you can record intimate details of transactions. Even if your technology is top notch, you still have to make sure your evaluations are “real world’ and pertinent. Your evaluators have to have enough knowledge and good judgment to put themselves into the situation and get beyond simply reporting what apparently happened and make constructive comments to help move the project forward.

Do your evaluators know the emotional state of your customers and prospects? Do your evaluators know the challenges your staff is up against? These issues are even more important than the state of your technology.

Bye for now, Tron

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Disclamer: This entry is intended to promote our partner StorageMart and some or all participants received compensation.