Do you have an “it”?

Sometimes you may just need to switch out the pitcher.

For the last few days I’ve dedicated a portion of the day to calling through a long (LONG) list of prospects. I ask them a few questions about what methods they currently use, if any, to give sales training to their employees. And I work in our new Role Playing line.

Sometimes they let me know that time is their biggest obstacle in maintaining sales training. Others have said it’s just the large scale of the task itself and they aren’t ready to take it on. Whatever their, or your, concerns or hesitation may be to update or initiate your staff into the world of sales, our Role Playing Helpline can make things a lot less painful and definitely more effective.

Our other services, a training course, secret shopping, and call center, are always a great sales solution to offer to everyone too. I really believe that we have covered all the bases and have the complete answer for storage and apartment industries.

So far everyone I’ve talked to has either loved the idea, or been completely not interested. We also sent some postcards and letters to those on the list whose address we had. I’ve found that the ones who received the letter first were must more interested and even asked me some questions about the service. So, I stopped calling the prospects we haven’t mailed letters to, and we’re going to find their addresses!

I feel like lately we’ve gone mail crazy! We’ve been bombarding our clients, old and new, with postcards, letters, flyers, etc…But it’s working! They have become intrigued and are ready to ask questions when I call them. I think that sending out a little something that doesn’t quite let the cat out of the bag leads them to become curious.

Did anyone catch the latest commercial campaign for EBay? They began airing commercials that talked about “It”. They even gave a web address to go to. The commercials were so intriguing that my husband and I were wondering what “It” was for days. A few weeks later they aired part 2 of the commercials and revealed that “It” was whatever you wanted and EBay could get it for you. Genius! They had me wondering and now, when if I ever need to find that one item I just can’t get anywhere else I’ll know where to go.

I think that stirring up a little curiosity about your business will do you some good. Just get your name out there and people will call you, or be waiting for you to call them.

Sarah

Tweet This Post 

Disclamer: This entry is intended to promote our partner StorageMart and some or all participants received compensation.

View Tron Jordheim's Profile      Subscribe via RSS