Do you have a bagel button?

Be careful about getting too specific.

I bought a new toaster last weekend.

The old toaster was about 20 years old and every time it would come out of the cabinet the back would fall off and the sides would bough out. It still worked once you got all the pieces together, but it looked like it had been through a war. Not to mention the lovely avocado green color. The main thing that the toaster has been toasting lately is my morning bagel. I like my bagel toasted with soft cream cheese and a slice of salami.

So, I decided that the old toaster was dumpster bound and a new one should take its place. I first checked online from some popular discount retailers, so I could get an idea of what they might have to offer. I ended up getting a dinner invitation that night so I decided to leave the apartment early and go by the store for a new toaster before dinner.

The “aisle of toasters” was bigger than I thought it would be. After I got to the specific toasters that I wanted to look at there were still several choices. Besides features, there were color choices, and price ranges. I was looking for something under $30 that was stainless with black or some combination of those choices. I decided on one and put it into my buggy.

The next morning I was excited to try out the new toaster. As I was unpacking it I noticed the large lettering that said; bagel toaster. Cool, I didn’t even know that was one of the features. My bagel was going to love the new toaster, but would I?

I got everything ready to make the bagel and started the toaster with the “bagel” button pushed. It seemed like it took forever to finish but it finally popped up. I assembled the bagel toppings and took the first bite. It wasn’t great. The top was a little toasty and the bottom was barely warm. AACK!!

The old toaster was already in the dumpster and I was not going diving. Maybe I was being too picky. Sometimes we get used to something and when it is gone we miss it. I would give it another try.

I tried it again without the bagel button pushed. My old toaster didn’t know the difference between a bagel and a bread slice, why would the new toaster? It was better.

Who decided that in bagel toasting the top would be toasty and the bottom lukewarm? Not me. No one asked me how I like my bagel toasted.

Is your business too specific? Have you modified your business plan to only include a specific niche? Is it working for you? Yes it is good to offer a service or product that no one else has but have you pigeon holed yourself unnecessarily? Take a look at what you offer and see if you have a “bagel button.”

Thanks,
Natalie

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Disclamer: This entry is intended to promote our partner StorageMart and some or all participants received compensation.