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Video mystery shopping concept is gaining its popularity among the shopping industry, slowly but steadily. This is a new technique, which is being tried for some of the shops, and they are giving successful results. So, shopping companies are gradually depending on this tool, to receive a more reliable shopping report. Even business entrepreneurs also like this method of shopping as they can visualize the real situation at the point of sale, through this system. Shoppers can also earn better with this mode of shopping. Thus, this technique has its usefulness to all the parties, who are associated to this industry.
To start with video mystery shopping method is very useful for the business owners or managers. In case of traditional method, they have to rely on the reports and answer sheets of the shoppers. They have to visualize the scenario at the business place, depending upon the eyes of the shopper. If the shopper is not able to narrate the experience properly or the client misinterprets the report, a devastating situation will be generated. However, with this method there is no chance of misinterpretation at any level. The client can see the exact scenario recorded by the video equipment.
Depending on this shopping report, the business owners or managers can plan out the correctional measures. They can easily identify the performers and the non performers, from this recording. By showing this recording to the employees, they can create awareness among the employees. Once the employees know that their performance might be monitored, they will try to perform much better to improve their reputation. Also, the best performers can be rewarded and non performers can be sent for additional training procedure for improving their sincerity and knowledge of industry. Overall, this technique enhances the total business attitude for improving their performance.
A video mystery shopping opportunity is very much lucrative to the shoppers. Typically, the video shops pay more to the shoppers like 25 to 50 dollars per shop, than normal shopping assignments. Also, with this type of shopping a shopper is relieved from memorizing his shopping experience to write the report. Many times, the client just wants the tape and nothing else. So, there is no need to fill up the questionnaire or write a detailed report on the shop. The client can easily find out the information from the recording itself. However, many shoppers feel little uncomfortable with this shopping mode, as they have to be more careful to carry the camera and handle the camera to record the visuals of the shops.
Using a video mystery shopping report, the shopping companies can also evaluate the shoppers. Normally, the shopping company is supposed to send a list of instructions to the shopper on the video shop. After watching the recording, the shopping company can easily make out whether those instructions have been perfectly followed or not. This also proves the credibility of the shopper to handle the camera. The recording should be clear and prominent, so that all information and conversations can be audible. If the recording is not up to the standard, then the shopper is asked to redo the assignment or he is terminated from the assignment.
With all the above advantages, this new technique will soon play an important role in the shopping industry. However, this is advisable for the newcomers that you should first get used to the traditional shopping method before applying for a video shop.
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