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If you own a Union City self storage property, you probably desire to be the best. You know the competition in New Jersey is pretty tough, so it is necessary to always be at the top of your game. You need to have the best employees to be the best. There are many ways to ensure that you have the best employees that you possibly can. Having a great pay structure and benefit package is the best way to attract the best candidates. You should also have a great training program in place for all of your new Union City self storage employees. This will ensure that they get off on the right path.
Most Union City self storage companies will have a great initial training program in place, but usually the training is pretty lacking once they are at the job for a month or two. It is important to continue to educate your employees because the business is always changing. If you are one of better storage companies that New Jersey has to offer, then you should have employees that have been with you for many years. The market is much different than it was a few years ago, so the sales approach should be a little bit different to ensure that you are selling your facility to the public.
When the economy was good your sales staff should have been really pushing the quality of your storage units. You would also want to really sell the customer on how secure your Union City self storage property was by listing all of the great security features on site. Customers may have also been interested in a lot of extra amenities. Now that the market has shifted and is in a down cycle, it may not be wise to sell the facility like that. You definitely want to offer quality to the customers, but you may scare them off if you push quality upfront. When an employee is on the phone they should set a goal of getting the customer to the property to rent in the best way possible.
The best sales approach for many Union City self storage companies is to focus on the value of their sites. Really push the great rates and how they compare to other sites in the area. This will attract customers to your site more than anything else. You should be offering a move in service to new customers to get them to commit to your company. After that, you can exceed their expectations by giving them a great storage experience. This will help with customer retention, which is vital to your long term success.
Continue to educate your employees on how you would like your facility to be sold to the customer on the other end of the phone. You can continue training in a few different ways. You can make them do mandatory worksheets and quizzes to ensure that they are up to date on all the things about your facility. You should also spend some one on one time going over new developments in the storage industry. This will ensure that your employees are the best in the area. If you have the best employees, you will be that much closer to being the best Union City self storage facility in your area.
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