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  • Curing The Common Cold of Complacency
    By Staff on June 17, 2008 | No Comments  Comments

    Here in the world today, no one has the cure to the common cold. Now, some would say if you take different medicine the way it was prescribed on the label you will get better. On the other hand, you may have some relative that believes in their home remedy that if you hop up and down on one foot, flap one arm like a chicken, while using the other hand to feed yourself egg yolks, you will instantly be cured. While the second option is fun, most people will just try to take some medicine or just try to let their immune system do the job it is supposed to do.

    Just like the common cold, there is no cure or way to ensure that your company will be around in the decades to come. To most readers, this might sound like an extremely harsh thing to say, but it is reality. No one business is guaranteed to be in business in the future. For this reason, many companies are racking their brains trying to figure out how they can stay around in their community.

    You will see some people do all sorts of different ideas or schemes in order to keep their business out of the red. Some people have huge sales every week, where they put out balloons all over their building. There have been companies that send out flyers or go door to door to get people through the door of their business. No matter what idea they come up with, they still will have issues if they can not fix the internal workings of their sales staff. Having an effective team of individuals taking care of the clients and their businesses will dramatically affect your bottom line. To most people that is not a secret, but some companies are learning the hard way and are being bought out by larger companies that get it.

    Most of these successful companies get the idea turn to a mystery shopping agency that can help provide some quality feedback. The thought around a mystery shopping agency is to evaluate your business and through either a report or face to face contact, give you what they found. Let us look closer.

    Just think how it would be to have a company that you partner with that can help you enhance the performance and profitability of the companies the work for in a specific, measurable and intense way. There are many agencies out there but not all the ones guarantee their work or your money back. Not all the companies will give them a confident recommendation to use their services. There is a mystery shopping agency that can provide proof of the previous sentences to you and more.

    When looking for a mystery shopping agency , you have your work cut out for you. As stated above there are many companies that state what they do, you just need to verify it. There will be fees associated with the different services they provide as well, so you have to see if those services fit in your budget. Sometimes, depending on the current situation of your company, you might have to decide whether or not you need to pay more to get an instant result.

    No matter what mystery shopping agency you find, there is one important part that you must follow in order be successful. Now, as far out as this may seem, here it is. The information that you get from the mystery shopping agency , in order to make it worth your time and money, should be used it to make a difference in your everyday business life. When you get information from them, it can not just sit on your hard drive or in a file folder never to be seen again. Your associates need to see how they are doing and it is a great performance management tool for your business. You could sink or swim based on what your clients hear about the service you are providing for them. Most people would like to have the method to improve their business. Having a mystery shopping agency on your side can make a dramatic improvement to your business if you allow it to what is meant to do.

    Columbia RV Storage

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  • Secret Shopping Raises The Bar To Stay Afloat
    By Staff on June 12, 2008 | No Comments  Comments

    Sales industries, while seeing some growth over the last quarter, are uneasy about the tight pocketbooks of most consumers. Consumer spending is being cut because families do not have extra money to go out to eat, buy new clothes, make those renovations to the house or go on vacation. Their extra money is going into the gas tank and maybe paying loans with raised interest.

    It has become more important than ever for a sales based business to capture every opportunity. But does a business manager or owner have to just blindly trust that all his associates are doing their part to make every customer count? No, he can use secret shopping services to give him a true, unbiased opinion of what sales opportunities are being lost.

    Keep in mind that the most effective secret shopping services go beyond reporting if the associate said hello within 10 seconds or if they had their name tag on. All those practices can be controlled without needing an outside expert to tell you so.

    Secret shopping services should be sales focused and this is where the quality control and shopping industry must go if they want to stay in business with businesses who are pressured to cut spending. Shopping services have to report on habits and techniques that are working to the advantage of a sale and also critique those which are not. That is what makes successful secret shopping services .

    Consider this. You are the manager of an Ultimate Buy Electronic store. There may be 5 to 10 associates on the sales floor at any given time. You cannot possibly listen to all of them, all of the time. You have not been meeting your budget goals and you see customers walking out of the store without a purchase in hand.

    The latest shopping service report showed that Jane had her shirt tucked in and greeted the customer within just a few seconds of being in the home theater department. The shopper report shows a check mark in the field indicating that Jane asked if the customer needed any help. The report also shows that the shopper asked about the comparison of two TVs and Jane told her the difference.

    What are missing from that report are the sales details. Did Jane genuinely offer to help the customer or did it seem she only asked out of obligation for her job. Did Jane offer to demonstrate the two TVs to the customer and find out what brought them in to look at TVs. Did Jane use any closing questions or also recommend accessory products or the extended warranty? Did Jane connect with the customer and close the sale?

    We sales managers have been conditioned to look at reports from our secret shopping services for a few quick seconds and then hand them over to our associates. Do we realize that we are missing pieces of the puzzle? We have the framework, but we can not see the whole picture without knowing the sales specific details of our customers experiences.

    The quality control and shopping industry does have a few providers who offer these top notch sales shops. Will they become the last man standing as other businesses realize they are paying for less than quality shops or will we sales managers continue to look at ineffective reports and be none the wiser?

    Odenton Furniture Storage

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