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Paid mystery shopping is very simply getting paid for posing as a secret shopper for an organization, usually with a retail presence. The only catch being that you need to report back on your experience which could include the sales interaction, ease of billing and any other information that the company may need. You may also be required to report back on other competitive brands and a specific set of observations therein. Many companies allow you a certain budget within which you can shop and buy what you keep. In addition, there could be other incentives making paid mystery shopping a very attractive work option. Read some of advantages of this line of work given below.
Kick Start Your Career
If you are a fresher with no sales experience, this can be a great way to get introduced to the corporate culture and learn the subtle nuances of quality management. Depending on the nature of the assignment, you could get tips on sales, merchandising, billing and great lessons on keeping the customer happy. It gives you a foot in the door of good companies that may not have considered your resume otherwise. Most importantly, it gives you that much needed exposure without which looking for your first job is a chicken and egg situation.
Great Job Content
Paid mystery shopping can actually be a great learning opportunity. Not only do you interact with specialists in consumer behavior, you get an opportunity to be part of a quality implementation program. This training and customer focus will hold you in good stead in all future jobs. Every assignment is different and interesting. And for those who love to shop, this is obviously a great way to earn money.
Part Time Options
Most organizations provide flexible working hours since people shop at all hours so it is something that you can do along with your regular job if you want. It is very popular with students wanting to earn some extra pocket money and of course the free merchandise that they buy. It is also an option for housewives or retired people provided they fit the required profile.
To some, paid mystery shopping may appear to be too good a work option to be true. What people overlook is that like any other job it requires commitment and hard work. Also not everybody makes a good mystery shopper. You need an eye for detail and the ability to deliver a performance as required. Getting hired as a mystery shopper is not easy. Many brands have specific pre–requisites in terms of age, brand knowledge and overall appearance. Though it may sound harsh, retail companies do not expect their staff to treat everyone equally. Casual lookers or window shoppers are to be identified as such and in cases ignored so as to devote more mindshare to the serious customer who is more likely to buy.
Paid Mystery Shopping is increasingly being used as a quality tool and researchers use it extensively for correctness in brand value communication. Just knowing that their management may be evaluating the quality of their service levels makes sales and other calling staff performs much better because of the fear of getting caught out. Of course at the end of the research the company is also given an extensive report on the retail outlet. This could include the smallest and biggest details depending on the research questionnaire of the company for whom you are doing the paid mystery shopping . Examples of question observation points could include window display, dress of staff, appearance of staff, billing time and even if the bill were correct, answers to inquiries among others.
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