» Mystery Shopping Volition
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Use of Videos In Mystery ShoppingBy admin on February 10, 2009 | No Comments
If you are already working as a disguised shopper, you must be aware of the different kinds of assignments that you get from the companies. Mystery shopping volition is important for anyone who takes up the shopping assignments. The shopper is sent to different places for performing his duties and to carry out his work in an efficient manner. Shoppers are trying to do their shopping with the help of videos. The shopper need to have a special eye and try to find out and recognize any kind of negative behavior and attitude that maybe present in the organization. It is actually very difficult to keep a mental note of everything that is being observed. With mystery shopping volition many things becomes easy. If the establishment for which you are doing shopping is quite large, then your quantity and details of making assessments is also large. In such a case, it is not humanly possible to keep an accurate note of all things that have been observed in a shop. It is very likely that a shopper forgets some important points and does not include them in his report. It may also be possible that he may remember a few details and rest are forgotten and thus manipulated in the final report. This is not at all desirable. Reports must be and should be accurate, since based on the reports the company may take several remedial measures.
Mystery shopping volition is essential for any shopper to provide an accurate and true report, since the employing companys reputation is also involved. He cannot afford to take any kind of chances. In such a scenario, it is advisable not to rely on any written or mental notes. Videos become an important part of the assignment in such a case. Though it is always a matter of debate about the legality of such hidden filming, yet such videography has now become an integral part of disguised shopping. The employees behavior, action, activities, body language everything is captured live. Even the establishment structure, cleanliness, atmosphere everything can be easily seen. In this way more transparency is maintained. The shopper also gets a lot of time to observe the videos, make an assessment and then formulate reports based on them.
Keeping in mind the privacy factors of its employees, there are many retail, storage companies and other businesses who often inform their employees about the existence of cameras or also about some shoppers who may be filming them. In order to avoid any types of hassles in future, there are many owners of firms, who even make their employees sign consent forms. The company tries to ensure that the employees understand that the company respects their privacy. If the customers are aware of such hidden videos they usually behave well and usually look at every customer with a hidden expectation that this could be the disguised shopper, on a disguised shopping mission and their skills are well captured in their videos. Mystery shopping volition indirectly helps in performance boosting.
New and improved methods are always tried wherever mystery shopping volition is there so that the staffs are caught unaware in case of any carelessness. This is just to ensure that the staffs do not get accustomed to the shoppers ways and means and device ways to deceive them. They may find ways to dupe the video cameras, hence the companies always try to innovate and find out newer and more effective methods of shopping in disguise.