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If you start your career as a special shopper you must know that you need to report back to your agency or company about the visit you make in the form of answers to a questionnaire. This is the mystery shopping report that is so important to the companies that has engaged your agency. This will tell about the condition of the customer interface of the business and will also go a long way in relation to the health of the business. The basic pattern of the report is same for any type of special shopping, be it retail shop, restaurant, movie theater or an amusement park.
The first thing in the mystery shopping report is the name tag. It is the portion of the questionnaire where you are required to mention the name of the organization you are visiting along with the address and also date and time of visit. The next thing that you need to observe and fill up is the first appearance of the establishment. You will have to tell whether the appearance was attractive, whether the important signs were visible from a distance, its condition in comparison to the neighboring stores or establishments, etc. Then you will have to tell whether the staff greeted you and the level of their courtesy, their helpfulness, if possible, their names, their knowledge of the products, etc. Finally you will have to tell whether you got the products you were looking for and if not whether the shop staff guided you to some alternate product of equal quality, etc. At the end you will have to make a comment on whether you find the establishment worth revisiting.
That is all your questionnaire of mystery shopping report will contain. According to the place where you are doing special shopping, the questions may differ but the essence of the report will remain the same. There will be a scale mentioned and you will have to mark it according to that scale as the points when added up will mean different things depending on their values. Say you find a matter unsatisfactory then you might have to mark it 4 and if you find something of exceeding quality then you might have to mark it 10. But whatever you do never write down you comments on the questionnaire. It is not asked from you. You are the observer and not the critic. That is all expected from you and after you finish the mystery shopping report just mail it back to your agency.
Whenever you join as a special shopper you must have a printer attached to your computer because you must print out all that is there about an assignment, be it the confirmation of your appointment for the assignment, the instructions, the questionnaire and the other papers related to the particular job. This helps you to make precise observations after you have gone through all of them. The print outs should be kept in file storage and will come handy for ready reference. Be precise in all aspects. If you are in any doubt contact your account manager to get it cleared. If necessary, double check your information. Make it a point that you should never depend on guesswork because you are being sent for a mystery shopping report that states the reality and not any hypotheses. So try to maintain it. Accuracy is the key of this job and the more precise you can get the better is the chance to land better grades and a better payment.
Concord Self Storage
Durham Self Storage
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