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Mystery shopping Canada is no different from hired shopping anywhere else. It is all about the same process of anonymous shopping where special shoppers are sent to various establishments like retail stores, service stations, restaurants, hotels self storage locations and almost all places where customer satisfaction holds the key. They are engaged to study the situation of the place and the people managing it and this report is used to judge the condition of the business and act accordingly. This has been found to be one of the most effective ways to survey a business and its success has prompted even the manufacturing industry to resort to this method for self judgment.
Mystery shopping Canada serves both the needs of the clients and shoppers. The companies do need some self assessment to stay in the competition and competition is a necessary evil of any business. Any business needs customers and that business where the customer is the common man, the chances of change of heart is greatest. The corporate customers have many things to think about before snapping ties with a long term business associate but that is not the case with the common man. They see two things to finalize their choice, value for money and quality of service. If they find anything wrong with these two, they take a second to change their alliance. The company the alliance shifts to is the gainer and the company that he or she moves away from is the loser.
So, to stay in the competition a company needs to constantly monitor these two factors, the service quality and the pricing. The service providers are responsible for both whereas the manufacturers are responsible for the pricing part only. Mystery shopping Canada , like all over North America, is based around special shoppers who are engaged to do the special shopping or anonymous shopping or any name it is known by and find out the bad points and good points of a company. These shoppers are all ordinary people you find on the street in your everyday life and are rarely identifiable as shoppers with any special mission. This is the advantage that the shopping agencies use. When these shoppers get into a shop, nobody takes special notice and they can observe anything and everything from the point of view of a shopper.
These shoppers, after taking a good look at the goings on at the store under surveillance, reports back to the companies doing mystery shopping Canada and their jobs end there. Now the job of the company starts and this is analyzing the data supplied by the shoppers. After they do the necessary calculations, they advise the business house which employed them for special shopping about the drawbacks that exist in their establishment. They also advice on where the company needs improvement and in some cases they even provide the necessary training to the staff.
Special shopping is not all about finding the faults. Sometimes a company performing well according to industry standards need to improve to stay that little step ahead of its rivals. This is also a place that can be served by special shoppers and mystery shopping Canada . The shoppers report on the good sides of the establishments and here are the matters that can be done better to stay ahead of the competitors. Simply put, the agencies involved in special shopping are friends of the businesses where customers hold the key.
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