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Effective customer service has many levels of meaning to it. On the surface, it may be thought of as a friendly greeting followed by a smile when a customer walks through the door, and prompt attention to the needs of that customer. If a customer seems to be looking for something, the employee of the establishment asks if they can be of assistance.
It goes deeper than that, however, encompassing literally every aspect of the customers all around experience in the store, restaurant or business. It alludes to the general quality of wanting to give the best possible experience to another. Often, this attitude is overlooked in the business world. The correlation between the business world and the rest of our lives, in this regard, is strong.
When we begin to think of customer service in terms of how we relate to everyone, rather than just the people whom we come into contact with at work everyday, we realize that it is an attitude that is lacking in stores and restaurants, but also in family dynamics and in general social settings. If we do not live our lives being courteous and friendly to strangers, to our neighbors, to our kids, then it is not likely that simply walking through the doors of our place of business will change our internal make-up and allow a selfless, friendly person to emerge for the next eight hours.
Customer service to some degree, is wanting to help others just for the sake of bringing them joy, wanting to see people happy, wanting to be a part of that in some way. For the most part, we live in a selfish society and most of us do not really seem to care if other people are happy or not, as long as we are happy. This is unfortunate, and this underlying attitude of me, me, me has deep and disastrous repercussions. It can be evidenced in advertising, in movies and television and in the snide, judgmental remarks that can be heard on the radio, and read in print. It goes beyond one’s personal opinion and it has evolved into a general collective psyche of selfishness. How do we move beyond this?
Well, first we must realize how deeply entrenched we are within it. If we go through our entire day without thinking of how we can be of service to another, not even one time, then we are completely and utterly wrapped up in ourselves. It is understandable that people live their lives this way, after all, we view the world and our place within it from our own eyes. Contrary to what your mother may have told you when you were a child, the world, in a sense, really does revolve around you. If you were not here to experience it through your body, then by all accounts, it would not exist.
That being said, we can make the choice to move consciously throughout our lives, which we do when we strive to provide good customer service to another, and to strive to make other’s lives more rewarding just for the sake of seeing the joy in their eyes. Conversely, we can choose to let the waves of emotion and selfishness be our navigator, pulling us forever in the direction of our own desires, what we want, what we need, to make us happy.
What comes as a surprise to many people, though, is that when they begin to consciously apply to principles of excellent customer service not just in their job, but outwardly, to all of the people in their lives, a sense of satisfaction and peace begins to grow within their lives. Suddenly, doing things for others is not an inconvenience anymore. It becomes a joy. It becomes a way of living that takes the focus off of oneself and gives it, with love, to another. It is generous, kind and loving, and it can transform a selfish life into one of greatness. It is customer service amplified.
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