Bottlenecks, anyone?

Find the sales bottleneck

Even though some people scoff at factory management mentality, the fact remains that no one knows flow management and efficiency controls as well as people who run factories and distribution centers.

In many ways a secret shopper’s job is to make sure the sales and customer service chain moves smoothly. As in a factory, you are often hunting for the bottleneck. Once a bottleneck or log jam is found, you can free up the flow and let the enterprise move forward.

A bottleneck in the sales process leaves both the customer and the sales or service rep in an awkward position that can mean decreased enthusiasm for all. That means less purchases or no purchases from the customer and weak attempts or no attempts at stimulating business on the part of the employee.

So use your secret shopping to identify the bottleneck in the process and remove it. Then look for the next bottleneck; and then the next.

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Disclamer: This entry is intended to promote our partner StorageMart and some or all participants received compensation.

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