Bad Experiences

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The problem is of course, is that a “lousy experience” is what people often expect from you and then come to you with a chip on their shoulder. If you understand this and have a good experience waiting for people, they become your customers.

But why do they really decide? If you’ve seen some of the studies done, you know that location is still the number one reason why people pick a place to store their stuff. So right away if somebody tells you they like your location, that means they have tolerance for features, they have tolerance for price. They have tolerance for all kinds of things if they really like your location. They like to have perceived security. You don’t have to have armed guards in the place; they just have to look at your place and say to themselves, “Yeah, it looks like the place is pretty secure.”

You don’t have to promise them security. In fact, if you promise them security, the attorneys who specialize in self storage will knock you over the head. You do not have to promise customers security. They just need to feel like you’ve taken enough security precautions so it’s likely going to be secure. The appearance of your place also has to be nice. Now you don’t have to have Renoir murals on the wall and have professional landscapers come in every other day, but the place has to be comparatively clean and neat. That’s what they expect. Even if they’re going to keep their own unit junky, they want at least the rest of the place to look clean and neat. And they want some amenities for their money. They want to get some value for their dollar.

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Disclamer: This entry is intended to promote our partner StorageMart and some or all participants received compensation.