A Self Storage Survey

Sarah Little, mystery shopping professional, shares a briefing she just received from Tron Jordheim, PhoneSmart Director.

Welcome to PhoneSmart’s call center blog, your peek into the latest secret shopping trends.

Tron is currently attending a self storage trade show in Chicago, Illinois. He conducted an incognito survey of his own to measure the temperature in the self storage sales market. While in the area, Tron perused the local phone book and called about 25 self storage facilities. Rather than asking the standard “How much is your 10×10?”, he went a little more subtle and simply asked if the store had boxes or how long they were open.

Curious to see if the managers would also ask if he needed storage, Tron set out on his quest. In the end he was more than disappointed to report that only 1 out of 25 stores asked why Tron called, or if he needed storage. Yes, I said 1 out of 25! That’s just 4%. Think of all the missed rentals these other 24 stores could be missing on a daily basis.

With such an intense market, it’s important to capture each caller and offer them a storage solution. Secret shopping, or mystery shopping, not only monitors your phones, but offers you the tools to better your selling skills. Self storage has and is rapidly changing into a sales culture. PhoneSmart can be the force that drives your sales.